The Graceland Identity

Visual Identity

To see the complete visual identity guide, click the link under GU Identity Guides .

Graphics

Standard Graceland Logo

Primary Graceland Logo

[ EPS | Large JPG | Small JPG ]

Blue

[ EPS | Large JPG | Small JPG ]

Black

[ EPS | Large JPG | Small JPG ]

Vertical Logos

Stacked Graceland Logo

Alternate Graceland Logo Stacked

[ EPS | Large JPG | Small JPG ]

Note: The Graceland University logo in a vertical should only be used in situations where there is insufficient space for use of the logo at its minimum standard size (1.5 inches wide).

1895 Stand Alone Shield

Stand Alone 1895 Shield

1895 Stand Alone Shield Logo

Note: The stand alone shield is to be used primarily for merchandising purposes such as decals, key chains, t-shirts and other similar paraphernalia. Please contact the Office of Communications (CMC) to obtain the appropriate artwork.

Yellowjackets Graphic

Primary Colors

CMYK: 100c 85m 5y 36k

RGB: 0r 32g 91b

HEX: #00275C

CMYK: 0c 20m 100y 0k

RGB: 241r 196g 0b

HEX: #F1C400

Book of Knowledge

Click HERE to view the

Graceland Book of Knowledge

(please note, this book was completed in 1997 -- information is not up to date beyond that year)

GU Identity Guides

Miscellaneous

Brand Guide - Visual Identity Standards, Version 2.0

This Brand Guide, Version 2.0, includes visual identity standards for approved logos, colors, and fonts, and how to appropriately use them when promoting the Graceland University brand.

A full brand guide will be forthcoming with apparel, business cards and stationary, athletics, and social media guidelines.

Updated June 1, 2024.

(.pdf, 764K)

Download

GU Verbal/Written Identity Guide

Be sure to communicate a consistent message regarding and from Graceland University. This guide includes everything from official building names to how to use a comma.

(.pdf, 195K)

Download